A few bloggers have written posts about anonymity in blogging. I’ve decided to jump on board because it is something I’ve been thinking about for the past little while. Unlike many PF bloggers, however, blogging is very much tied to my career.
I admit I’m fairly elusive on my blog. I haven’t given you guys many details on who I really am or what I do aside from the fact that I’m in communications full time. I know you’ve all been dying to know more, so here goes. Out of university, I was an economics/accounting major (nerd alert!) and went into the field full time for 1.5 years. I knew pretty quickly that I needed a change. I decided to go into communications after finding a college postgraduate program that seemed really interesting, had a great reputation, and also seemed to have great career prospects. Since completing the program, I’ve been interning for the past year and gaining as much experience as I can.
…But something is missing. Those of us in communications know that personal branding is key. I had a go at this last summer after starting my first internship, and started a personal wellness blog. This was short lived, so I guess I really didn’t care about personal wellness. Let’s face it folks, I haven’t exercised in ages and I often eat junk food like it’s my job. I am no authority on being healthy. The thing is, that blog was public. I had decent readership only because my 400+ friends on Facebook were being blitzed with all my new posts. My personal Twitter was also linked to it. I was easy to find and I guess I had started to develop a personal brand.
Upon the death of that blog, I started this one. I knew it was a topic I had immense interest in, as I was vigourously paying off my debt and reading tons of PF blogs. I decided to remain anonymous because I didn’t want all my friends to know that I was broke. I mean after all, I was 27 and half my friends were married and saving for houses or buying their own places while I was in debt.
Flash forward to today. I have a super famous blog with millions of followers. Ok, not true BUT I’ve found a niche that I like and everyday I’m surprised that people actually read me. I try to write regularly and I’ve been trying to engage more on Twitter. In short, I’m building a personal brand. But what good is this brand if no one even knows who I am? Am I really building a brand if I’m simply a nameless, faceless online caricature? I mean no disrespect to all the other anonymous bloggers out there because I completely get why you (and I!) do it. In my case, however, I just think that the work I put into running my blog should be linked to my personal brand.
Why do I care about my personal brand? Two words: career progression. Ever since switching fields, I’ve known that I have to work twice as hard. It’s a competitive field with arguably little-to-no barriers to entry. The experience I gain through internships is key, but so is my personal brand. I know this because I interviewed for a job with a PR agency that happens to be a fantastic employer. In passing, I mentioned my blog and the interviewer was intrigued and wanted to see the blog. I voluntarily divulged the information because I wanted her to see that I was actively writing about something that interested me and could effectively utilize social media to engage with readers. Unfortunately I didn’t get the job, but they were nice enough to remember me and called me in for another interview. This time I also mentioned my ‘alter ego’ and the fact that you’ll find me tweeting more through that than through my personal Twitter. Sure enough, he had looked up my personal Twitter prior to the meeting. I’m glad I mentioned it because to the unknowing eye, my ‘real life’ brand is fairly stagnant: little Twitter activity and no blog. Why hide the fact that I do in fact have an active online identity?
When I say career progression, I also mean freelance opportunities. I will soon be published on a popular blog and I recently redid the content for the entire website of the company I currently work for, including blog posts. I would love to link my blog to all this content!
Sorry guys! Haven’t come to any. These are just the thoughts running through my over-active little mind. In terms of relationships with other bloggers, I know that some of us can’t take each other seriously when there is no real identity attached. And I’ll admit I do feel a more personal connection to a blogger when I know their name and face. Going back to the very reason I decided to be anonymous, I’m no longer in debt – YAY. I don’t do spending or net worth updates like some bloggers do, and I most certainly wouldn’t with everyone I know reading my blog. So do I really have anything to hide anymore?
Is personal branding important in your line of work? If you’re anonymous, have you thought of ‘coming out’?